How to Write an Effective Explainer Video Copy

Keep it simple...

An explainer video is an effective tool to increase consideration for your product or service amongst potential customers. It allows you to visually explain the benefits of your offering concisely and can help differentiate you from the competition. An explainer video can be a valuable part of your marketing mix.

The first, and arguably most important step is the script. A concise script with a clear and differentiating message is crucial to creating an effective explainer video.

Here are some tips for writing an effective explainer video script:

1. Identify your target audience: Who are you trying to reach? Understanding your audience will help you tailor your message and choose the right style and pace for your video.

2. Clearly define your message: What do you want to explain or communicate in your video? Make sure your primary message is single-minded and concise. Try not to cover too much in a single video.

3. Use a strong opening: The first few seconds of your video are critical for grabbing your viewer’s attention. Start with a strong hook that will make people want to keep watching.

4. Use visual aids: Visual aids like graphics, animation, and imagery can help illustrate your message and make it easier for viewers to understand.

5. Use a conversational tone: An explainer video should feel like a conversation, not a lecture. Use a friendly, approachable tone and avoid using too much jargon or technical language.

6. Keep it short: People have short attention spans, so it’s important to keep your explainer video as concise as possible. Aim for a video that is no longer than 2-3 minutes.

7. End with a call to action: Your explainer video should leave viewers with a clear next step, whether it’s visiting your website, signing up for a newsletter, or making a purchase.


Overall, an explainer video can be an asset to help promote any product or service, and can help drive awareness, interest, and sales. I hope these tips are helpful!