BRIEF

Multiple Pieces of Content for Multi-Media​

Develop a suite of video content for a pregnancy supplement that can be used across a variety of media channels throughout the year.

PROJECT SUMMARY

Approach

End to end full creative services and a comprehensive content plan all in 1 day of filming.

Inclusions

  • Creative Services (Strategy, Scripting/Writing, Storyboarding)
  • Pre-Production (including location scouting and interview guide development)
  • Content Strategy and Output Planning
  • Shooting – 1 day filming (equipment & crew)
  • Directing and Interviewing
  • Post-Production – edit, graphics, music, translation services, captioning

Exclusions

  • Talent (provided by client)

Mini-Doco

OUTCOME

The result was a content series of 24 videos of various styles, formats and durations built created to meet the needs of the media amplification plan, which included the Chinese export market. Final catalogue included promotional spots, explainers, testimonials, and a nutritional information series.

Hero Digital Spot

Testimonial

Information Series