Create two videos for each Watch Storage Box sku (4) to establish a premium Brand image and to support e-retail sales through Amazon USA
For each sku (4), we shot and created an emotive ‘lifestyle’ spot to enhance the premium image and a shorter, more ‘functional’ video to highlight the features and benefits of the actual product.
The result was a series of 8 videos (a lifestyle and shorter functional spot for each of 4 skus). Each sku gave prospective buyers a compelling reason to trust the Tawbury Brand to store and protect their premium watch collection in style without seeing or touching the product. Tawbury quickly rose to become a Preferred Retailer and Top Seller by standing out amongst the online crowd.