Animated Explainer Videos – Why Consider Making One

Animated explainer videos can bring your brand to life

As a marketer, you know that the key to success is effectively communicating the value of your product or service to your target audience. One of the most effective ways to do this is with an animated explainer video. An explainer video is a short, animated video that explains a product or service in a clear and concise manner. These videos are designed to effectively communicate the benefits and features of a product or service to a potential customer. There are several reasons why marketers should consider using them:

  •  Visual and engaging, they are more likely to capture the attention of potential customers than other forms of marketing materials.
  • They are easy to understand, using simple language and visuals to explain complex ideas in a way that is easy for viewers to understand.
  • They are versatile and can be used on a variety of platforms, including websites, social media, and email marketing campaigns. 
  • They are highly shareable, which means that they have the potential to reach a wide audience and generate more leads for your business.
  • They can be more cost-effective than other forms of marketing, especially when you consider the potential return on investment.


Animated explainer videos are a powerful tool for marketers looking to effectively communicate the value of their product or service to potential customers. By using visuals and simple language to explain complex ideas, explainer videos can capture attention, generate leads, and drive conversions. If you’re not using animated explainer videos in your marketing strategy, it may be time to consider adding them to your toolkit.