Picking the right location for a video shoot can make a big difference whether you’re shooting a TV commercial, a music video, a promotional video, or even a short film. Here are some things to consider when picking a location:
Lighting. Good lighting is essential for any video shoot. Look for a location that has natural light, or one that has the option to bring in artificial lighting.
Background. The background of your video is important as it sets the context for your video. Look for a location with a clean, uncluttered background that complements the content of your video.
Sound. Consider the ambient noise level of the location. A location with too much background noise may require the use of additional sound equipment or post-production editing, which can add time and cost to your production.
Access. Make sure that the location is easily accessible for your crew, equipment, and talent. Consider parking, public transportation, and any potential restrictions on the use of the location.
Permits and insurance. Some locations may require permits and insurance. Be sure to check with the appropriate authorities and obtain any necessary permits and insurance before you shoot.
Size and layout. Consider the size and layout of the location in relation to the size of your crew and production needs.
Budget. Location costs can quickly escalate so it’s important to check that your shooting requirements meet your video output plan.
In the end, the goal is to create the best possible video content for your product or business, so it is important to choose a location that aligns with your marketing strategy, amplification plan and budget.